For Kerala Tourism, STARK conceptualised, produced and stage managed one of the rare 360o Destination Marketing acts before Digital became normal.

Insight: Exit-research among travellers, across five seasons, showed that the travellers’ connect to the destination was growing beyond the physical and natural.

Impact: The press coverage the brand enjoyed amounted to over USD 750,000.

Idea: to create an extraordinary campaign that transcended the physicality of the destination and revealed the spiritual experiences the destination opened up the travellers to. Execution: the Print campaign was shot by Prabuddha Das Gupta. The Film was shot by Nirvana. Global Campaign Launch at Saatchi Art Gallery, Chelsea, London.

TOURISM I DESTINATION